Zuzu Primary Logo
Zuzu Primary Logo
Zuzu Secondary Lock-up
Zuzu Secondary Lock-up

Alternative option for when a horizontal layout is more appropriate.

Previous Concepts 1 & 2
Previous Concepts 1 & 2

In these two concepts for Zuzu's Fresh Roast Coffee, I explored adding a hand-lettered element onto the cup to accentuate the homemade feel, as these beans are roasted at an in-home business.

Previous Concepts 3 & 4
Previous Concepts 3 & 4

Throughout versions 3 & 4, I continued to explore alternative type treatment and layouts.

Style Guide
Style Guide

Zuzu's Fresh Roast Coffee

Brand design for Zuzu's Fresh Roast Coffee located in Champaign, IL. This is a brand new business soon-to-be roasting in house and delivering to locals either at grocery stores, farmers markets, or even directly to your door.

Client: Zuzu's Fresh Roast Coffee, LLC

Role: Design, Illustration