Zuzu Primary Logo
Zuzu Secondary Lock-up
Alternative option for when a horizontal layout is more appropriate.
Previous Concepts 1 & 2
In these two concepts for Zuzu's Fresh Roast Coffee, I explored adding a hand-lettered element onto the cup to accentuate the homemade feel, as these beans are roasted at an in-home business.
Previous Concepts 3 & 4
Throughout versions 3 & 4, I continued to explore alternative type treatment and layouts.
Style Guide
Zuzu's Fresh Roast Coffee
Brand design for Zuzu's Fresh Roast Coffee located in Champaign, IL. This is a brand new business soon-to-be roasting in house and delivering to locals either at grocery stores, farmers markets, or even directly to your door.
Client: Zuzu's Fresh Roast Coffee, LLC
Role: Design, Illustration